The new company, BIIR A/S, will continue to provide consultancy services within the fields of engineering and project management. By taking over from BOJER INNOVATIV INGENIØRRÅDGIVNING ApS, the company will, right from the outset, employ approx. 125 employees working in both Denmark and Ukraine.

BIIR A/S will be an independent company part of Eltronic Group A/S.


The management team continues
The two co-owners of BOJER INNOVATIV INGENIØRRÅDGIVNING ApS, Henning Johnsen and Esben Eskerod, will continue in BIIR A/S and be responsible for the day-to-day management together with Lars Jensen, who will be CEO of BIIR A/S.

”During the past 12 years, we have been on a journey of growth, and built a strong brand with loyal and returning customers. I am very happy that I and most of my colleagues will be able to continue this journey with an owner who is as strongly represented within our market and customer segments as Eltronic Group is,” says Henning Johnsen.


Strengthened focus
Looking forward, BIIR A/S will strengthen the focus on its core business which is consultancy services in the fields of engineering and project management.


“Our customers in the industrial sector in Denmark continue to have a demand for competent engineers and project managers. BOJER INNOVATIV INGENIØRRÅDGIVNING has built up a strong network of engineers and consultants in both Denmark and Ukraine, who are often able to step in with short notice and help customers reach their targets. With a strengthened focus on this exact part of the business, we look forward to continuing to provide highly qualified services to existing as well as new customers,” says new CEO of BIIR A/S, Lars Jensen.


Business framework to improve customers’ global competitiveness
Eltronic Group will provide BIIR A/S with a complete and global business framework consisting of a number of services within Finance, HR, IT etc. With access to this framework, both management and employees in BIIR A/S will – to an even greater extent than before – be able to focus their efforts on creating the innovative, technological solutions that help improve their customers’ competitiveness.

With the foundation of BIIR A/S, Eltronic Group now employs approx. 650 employees and has a yearly turnover of approx. 750 million DKK in total.